AI Engineering
Generative AI development that saves time across your business.
We build generative AI features that write, summarise, translate, search and answer questions, trained on your own content and built into the products and tools your customers and staff already use.
- ISO 9001 certified
- NDA on request
- You own the code
- RequestA user action in your app or tool Step 1
- GroundRetrieve your content, catalogue or policies Step 2
- GenerateThe model drafts output within a defined structure Step 3
- ValidateFilters and checks before anything is shown Step 4
- Review or publishPeople approve where it matters Step 5
Trusted by 100+ clients in 25 countries
In short
What is generative AI development?
Generative AI development adds features that create content, such as drafts, summaries, translations, answers and images, to your products and internal tools. Appsums grounds the output in your own content, applies your tone and rules, and controls running costs so the features stay accurate, on-brand and affordable.
- Capability
- AI Engineering
- Best for
- Retail and eCommerce, Education, Media and publishing
- Ways to work
- Fixed scope, dedicated team or time and materials
- Typical tools
- OpenAI, Anthropic, Gemini, LangChain
What we offer
Our generative AI services.
Take the complete service, or just the parts you need. Every engagement is shaped around your goals, your users and your budget.
-
Strategy
Generative AI consulting
We find where generative AI saves the most time or creates new value in your business, estimate costs and agree a clear first project.
-
Content
Content and copy generation
Product descriptions, marketing copy, emails and social posts drafted in your tone of voice, ready for your team to review and publish.
-
Documents
Document summarisation and drafting
Long reports, contracts and meeting notes summarised in seconds, and first drafts of letters, proposals and responses created from templates.
-
Search
AI search and knowledge assistants
Customers and staff ask questions in plain language and get accurate answers from your help centre, policies and manuals.
-
Languages
Translation and localisation
Content translated and adapted for Arabic, English and other markets, with your own terms and style guide applied.
-
Creative
Image and media generation
Product images, banners and visual variations generated for campaigns and catalogues, with brand guidelines built in.
-
Integration
Generative features in your product
AI writing, search and assistant features added directly to your web app, mobile app or admin panel.
-
Governance
Safety and cost controls
Content filters, review steps, usage limits and smart caching so output stays on-brand and running costs stay predictable.
Why clients trust us
Real products, real businesses, since 2018.
From startups launching their first app to ministries and global brands, businesses in 25 countries rely on Appsums to build, run and grow their software.
- 15+
- years in IT
- 8+
- years as Appsums
- 100+
- clients
- 25
- countries
Why Appsums
Why choose Appsums for generative AI?
An engineering partner you can hold to account, with the experience, processes and people to deliver.
Trained on your content
Answers and drafts come from your own documents and data, not generic internet text.
Built into your workflow
Features live inside the tools your teams already use, so adoption is quick.
On-brand by design
Your tone, terminology and rules are applied to every output.
Predictable costs
Model choice, caching and limits keep monthly bills under control as usage grows.
Privacy first
Your data is never used to train public models, and regional hosting is available.
Arabic-ready
Generation and search tested in Arabic and English for Gulf and global audiences.
How we work
How we deliver generative AI.
Six clear stages from first call to a product that keeps improving. You always know what is happening, what comes next and what it costs.
- Weekly demosSee real progress, not status reports
- One accountable leadA single person who owns delivery
- Written milestonesScope and budget agreed up front
-
Stage 1 of 6
Discovery and AI mapping
- Find the tasks where AI saves the most time
- Agree goals and success measures
- Check risks and what AI must not do
-
Stage 2 of 6
Data and systems review
- Review data quality and access
- Map the systems AI must connect to
- Plan security and data residency
-
Stage 3 of 6
Design and planning
- Choose models and architecture
- Design guardrails and approvals
- Agree scope, timeline and budget
-
Stage 4 of 6
Build and integrate
- Build the AI feature or agent
- Connect it to your tools and data
- Weekly demos on real examples
-
Stage 5 of 6
Test and launch
- Score accuracy on real cases
- Safety and permission checks
- Phased roll-out to users
-
Stage 6 of 6
Monitor and improve
- Track accuracy, cost and usage
- Alerts for anything unusual
- Regular improvements each month
Hire experts
Hire generative AI experts.
Add the right people to your project, full-time or part-time, working your hours and inside your tools.
-
Generative AI developers
Engineers who build generation, search and assistant features into your products.
- LLM integration
- Prompt design
- Feature development
- API work
-
Prompt and content engineers
Specialists who tune output quality, tone and accuracy for your brand.
- Prompt libraries
- Style guides
- Output testing
- Quality reviews
-
Full-stack developers
Developers who put AI features into your web and mobile interfaces.
- React and Flutter
- Backend APIs
- Admin tools
- Analytics
Client voice
What our clients say.
In their own words, from the founders and leaders we build for. All reviews
- 5.0 Clutch · 10 reviews Checked 28 October 2026
- 4.9 GoodFirms · 12 reviews Checked 28 October 2026
- 5.0 The Manifest · 9 reviews Checked 27 October 2026
-
The developers at Appsums did 8 apps for our company so far all published by GooglePlay and the App Store. They are committed, diligent, cost-effective and deliver results quickly. They fix bugs with relentless efficiency and I would highly recommend them if you need an app or website to be custom built.
Dr Richard McMahonCEO / Founder, SwiftDoc Pty Ltd
-
Azad & his co-worker, I found them most technical and prompt in giving solutions to my requirements. They have all guts to go beyond what you think and bring to them. I would definitely recommend this team to go with it.
Ryan KuriakoseCEO / Founder, Orphidia
-
The team delivered beyond my expectation as in the early stages I was little hesitant in choosing this small team for Video Streaming project, but team at appsums proved me wrong by all means. I would simply recommend Appsums to any.
Zaid SameerCEO / Founder, Zee Media
-
We required a complex set of apps to be published in the App Store and Google PlayStore for clients to use worldwide. The apps must talk to a central database and rely on numerous APIs and custom coding which all works seamlessly. The team are very experienced with years of post Graduate experience in computer science and programming. The simple fact is that they deliver and we would not hesitate to use them again for any app coding, web design, SEO, API development, app publishing, debugging, website design and cloud computing, cloud servers, SSL functions, database management and on-going IT support. It is a rare thing indeed to find a company that is as dedicated to your success as the team at Appsums.
Hannah ElmanCFO, SwiftLaw Pty Ltd
-
My experience with AppSums has been from the beginning extremely trustful and transparent, which I think is the key factor when you are outsourcing the development of a product overseas.
Alberto MartinManaging Director, Quiero Inc
-
I contacted the Appsums team a couple of months ago through LinkedIn. I asked them to create and take care of my professional website in UAE. Mr. Azad immediately proved to be competent and available. I definitely recommend Appsums and Mr. Azad to my Colleagues and friends!
Dr Sergio VelantiMD | CEODubai, UAE
-
Working with Appsums technology has been a wonderful experience. They went above and beyond to transform a concept into a reality. We asked them for the world, and they gave us a whole universe.
Sophie SoliminiCEO / FounderToronto, Canada
-
Working with Appsums has been one great experience. They are great in understanding the requirements but what is more important team is very flexible in implementing feedback and doing iteration loops.!
Ivan AndabakCEO / Co-FounderZagreb, Croatia
-
We have provided Appsums a very tight timeline to build an App for our Company and their team exceeded our expectations. They completed my dream Project Couture Singapore in very less time.
Kia LimCEO / Founder, Couture Singapore
-
We’ve been working with them for over 2 years now and we couldn’t be happier with the extreme value they’ve brought to us. Azad and Hashim were by our side throughout all the steps of our Patients Education Mobile App development from beginning discovery phase to screens designs to implementing processes and features, making sure everything was how we intended it every step of the way. They are true Business PARTNERS.
Danish KhanZonal Account Manager, Novo Nordisk
-
I have been connected with the team for a few years and my experience has been really good. I have worked on several projects with the team and every time Azad and his team exceed my expectations. They work great because they share everything transparently and there are never any surprises for me. I continue to work with them on several other projects.
Ankur BhardwajCEO / Founder, Flexus Solutions, LLC
-
I had a product was developed in bad way and I almost lost it but then AppSums team took it over and fixed everything and we are almost finished, my product will see the lights soon inshallah because of them
Areej AlyousefBusiness Demand Manager, Mobily & stcPay
Long-term partnerships
Work such as Thara Profintech's investment platform in Kuwait continues as an ongoing engineering partnership, release after release.
Clients across regions
Delivery for clients in the GCC, Africa, Asia, Europe and North America.
References on request
During evaluation we arrange conversations with clients in similar sectors.
Industries
Generative AI across industries.
We know the rules, users and systems of the industries we work in, so you spend less time explaining and more time launching.
Generative AI for
Retail and eCommerce
Product descriptions, translations, search and shopping assistants for large catalogues.
Explore Retail and eCommerceGenerative AI for
Education
Course summaries, quizzes, study notes and tutoring assistants for learners.
Explore EducationGenerative AI for
Media and publishing
Article drafts, headlines, summaries and multi-language versions of content.
Explore Media and publishingGenerative AI for
Professional services
First drafts of letters, proposals and reports from your templates.
Explore Professional servicesGenerative AI for
Healthcare
Patient-friendly summaries, discharge notes and internal knowledge search.
Explore HealthcareGenerative AI for
Real estate
Listing descriptions, market summaries and buyer FAQs generated in seconds.
Explore Real estateTechnologies
The technology we build with.
Popular, proven tools that are easy to grow and easy to hire for, so your product is never locked in to us.
Most used for generative AI:
Web and mobile
- React
- Next.js
- Angular
- Vue.js
- TypeScript
- JavaScript
- Tailwind CSS
- Flutter
- Dart
- Swift
- Kotlin
- Jetpack Compose
- Android
- iOS
- Ionic
- Figma
Backend and data
- Node.js
- Express
- NestJS
- Python
- Django
- FastAPI
- PHP
- Laravel
- .NET
- Spring
- GraphQL
- Socket.IO
- MongoDB
- PostgreSQL
- MySQL
- MariaDB
- Redis
- Elasticsearch
- Firebase
- Supabase
- Prisma
Cloud and DevOps
- AWS
- Google Cloud
- DigitalOcean
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- Jenkins
- Nginx
- Grafana
- RabbitMQ
- Kafka
- Jest
- Cypress
- Selenium
- Postman
- Jira
AI and integrations
- OpenAI
- Anthropic
- Gemini
- Llama (Meta)
- LangChain
- Hugging Face
- PyTorch
- TensorFlow
- Ollama
- NumPy
- Pandas
- scikit-learn
- Stripe
- PayPal
- Twilio
- WhatsApp Business
- Google Maps
- Shopify
- WordPress
Security and trust
Security, privacy and IP built into how we work.
Security by design
- Secure architecture and code reviews
- Encryption in transit and at rest
- Vulnerability checks before release
- Dependencies kept up to date
Data protection
- Least-privilege, role-based access
- Separate test and live environments
- Hosting in the region you choose
- Credentials handed back at the end
Contracts and IP
- NDA signed before detailed talks
- You own all code, designs and data
- Clear scope and statements of work
- Confidentiality for every team member
Quality and governance
- ISO 9001 certified quality management
- Documented, audited processes
- Progress and risk reports every sprint
- Release checklists and sign-off
ISO 9001 certified. Quality you can rely on.
Our quality management system is independently certified, so every project follows documented, audited processes from kick-off to support.
Want a head start?
Start from a ready-made solution.
Launch sooner by building on one of our proven solutions, branded as yours and shaped to your market. All solutions
- Generative AI Apps Generative AI features and apps with brand rules, safety and cost controls. See the solution
- AI Chatbot Development Chatbots grounded in your content, with human handover and analytics. See the solution
- LMS & E-Learning Platform Courses, live classes, assessments and certificates for academies and training teams. See the solution
Explore more
Explore our full range of services.
Most clients start with one service and add others as they grow. The same team keeps the context.
FAQs
Frequently asked questions.
Anything else about generative AI? Ask us directly. A real engineer reads every message.
What can generative AI do for my business?
It can draft content, summarise documents, translate, answer questions from your knowledge base and power assistants inside your product, saving your team hours every week.
Will our data be used to train public AI models?
No. We set up providers and contracts so your data is not used for training.
Can you add generative AI to our existing app?
Yes. Most projects add AI features to a product you already have, rather than building a separate tool.
How do you stop the AI from making things up?
We ground answers in your own content, show sources where useful, and add review steps where accuracy matters.
Does it work in Arabic?
Yes. We build and test features in English and Arabic, and other languages on request.
How much does it cost to run?
It depends on usage and the model chosen. We estimate running costs before you commit and design features to keep them predictable.