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About Appsums

The engineering team behind products people use every day.

Appsums is an AI and product engineering company headquartered in Noida, India, with offices in Saudi Arabia, South Africa and Kenya. For more than eight years we have designed, built and run apps and platforms for startups, enterprises and governments.

Today our engineers, designers and QA specialists work across three capabilities — AI Engineering, Product Engineering and Managed Engineering — plus ready-built platforms that help clients launch faster.

  • ISO 9001 certified
  • India · Saudi Arabia · South Africa · Kenya
The Appsums team at the India office A planning session in the meeting room Team celebration at the office
Our team at the India office
15+
years in IT
8+
years as Appsums
100+
clients
25
countries
ISO
9001 certified

Our story

From broad software delivery to focused engineering.

The market is changing, and Appsums is changing with it.

An engineering partner that provides specialists, cohesive teams or AI-enabled product engineering capacity — depending on your roadmap.
  1. Start

    Appsums founded

    Custom software, web and mobile engineering.

  2. Growth

    Multi-industry delivery

    FinTech, HealthTech, marketplaces, SaaS, logistics and more.

  3. Now

    Solution-led engineering

    AI Engineering, Product Engineering and Managed Engineering, plus white-label platforms.

  4. Next

    AI-enabled scale

    Agentic AI, modernisation and long-term engineering partnerships.

Mission, vision & values

What we are here to do.

Our mission

To help businesses across the world build secure, scalable and innovative software, combining technology, creativity and honest advice so their products succeed for the long term.

Our vision

To be the engineering partner companies trust with the products that matter most to them, known for digital excellence, AI that works in production and teams that stay.

Integrity

We work with honesty, transparency and accountability in everything we do.

Innovation

We bring creativity and modern technology to every problem, including AI where it genuinely helps.

Security

We protect our clients' data and systems, with safe, reliable delivery built into how we work.

Client success

We measure our success by our clients' growth and the partnerships we build on trust and results.

Leadership

Led by engineers.

The people accountable for how Appsums engages, delivers and grows with its clients, and who stay close to the engineering on every project.

Azad Haider Usmani

Azad Haider Usmani

Founder & CTO

Azad founded Appsums and leads its engineering, delivery and technology direction. With more than 15 years in IT, he works closely with clients across the GCC, Africa, Asia, Europe and Australia, from the first discovery call to launch and beyond.

He holds an MSc in Computer Science, and a master's and BSc (Hons) in Physics from Aligarh Muslim University.

  • Engineering leadership
  • AI and product strategy
  • Client partnerships
Connect on LinkedIn
John Martin

John Martin

Vice President & Head of Sales

John leads sales and client partnerships at Appsums as Vice President and Head of Sales, heading a team that provides remote software solutions for startups and enterprises. He is passionate about helping clients reach their growth goals with technologies such as AI/ML, IoT and blockchain.

With more than five years of experience in B2B sales, account management and product development, John has delivered solutions across e-commerce, healthcare, education and finance, and builds long-term partnerships focused on client satisfaction and retention. He specialises in consulting, advising and helping clients understand the value of what Appsums delivers.

  • B2B sales and partnerships
  • Account management
  • Solution consulting
Connect on LinkedIn

Our team

One team, every discipline a product needs.

Product managers, designers, mobile, web and backend engineers, QA, DevOps and AI specialists work side by side in our India office and with clients across time zones.

Engineers at the India office An engineer at work Sprint review in the meeting room The team during a festival celebration Developers at their desks The engineering floor

Product & delivery

Product managers and delivery leads who own scope, priorities and communication.

UI/UX design

Research, flows and interfaces that are tested before a line of code is written.

Mobile engineering

Flutter, React Native, Swift and Kotlin apps for iOS and Android.

Web & backend

React, Next.js, Node.js, Ruby on Rails, Python and PHP platforms and APIs.

AI engineering

Agents, automation and AI features taken from prototype to production.

Quality engineering

Manual and automated testing, release checks and performance testing.

Cloud & DevOps

AWS, Azure and Google Cloud infrastructure, CI/CD and monitoring.

Security & support

Secure delivery, access control and long-term maintenance.

Culture

Life at Appsums.

We plan together, ship together and celebrate together, from sprint reviews in the meeting room to Diwali, birthdays and recognition days in the office.

  • Small teams, real ownershipEngineers stay with products long term and know the people they build for.
  • Always learningNew platforms, AI tooling and code reviews keep skills current.
  • We celebrate togetherFestivals, birthdays and recognition days are part of how we work.

How we work

How an engagement runs.

The same discipline whether you engage one specialist or a full product team. Our services

  1. 01

    Understand

    We start with your goals, constraints, users and existing systems — not a technology preference.

  2. 02

    Shape

    We agree the team or scope, milestones and how decisions are made.

  3. 03

    Deliver

    Short cycles with demos, code review, QA and release discipline you can see.

  4. 04

    Sustain

    Documentation, continuity planning and support so the work keeps its value.

Ways to work with us

Dedicated team

A full-time team working only on your product, with its own lead, continuity and deep context.

Staff augmentation

Skilled engineers who join your team, follow your process and fill specific gaps.

Project based

A defined scope, clear milestones and deliverables, for a product or a phase.

Time & material

Flexible capacity and transparent pricing when requirements are still evolving.

A partner model built around your technology reality.

Engineering plus product

We work beyond code, connecting product goals, architecture, delivery and engineering capacity.

AI-native direction

AI Engineering is a core capability, not an add-on to a traditional development portfolio.

Flexible engagement

Move from individual specialists to dedicated teams or AI engineering teams as needs evolve.

Enterprise discipline

Security, access control, QA, documentation and delivery governance are built into every engagement.

GCC and global context

Regional and international delivery experience supports product organisations in the GCC and beyond.

Long-term continuity

We aim to become more valuable over time through retained product context, team continuity and domain knowledge.

Our clients

Trusted with products that matter to their owners.

Selected clients and delivery relationships. Engagement scope and current status vary by client. See our work

  • Hitachi
  • MoHUA
  • CANARY
  • Rekhta
  • ITS
  • SNAPi
  • Qualitas Health
  • Harley-Davidson
  • Forus
  • SwiftDoc
  • Wateen
  • KeyBs Pay
  • iSKIP
  • Eicher
  • Thara Profintech
  • GoEjar
  • drinkprime
  • Golden Swift
  • GymDoctorNow

Offices

Close to our clients, across four countries.

Engineering is led from our head office in India, with teams in Saudi Arabia, South Africa and Kenya close to clients across the GCC and Africa.

India New Delhi · Engineering and delivery hub
Saudi Arabia Riyadh · GCC delivery and enterprise engagements
Kenya Nairobi · East Africa delivery
South Africa Durban · Southern Africa delivery

Close to your market, awake in your hours.

Our working days overlap with clients in the Gulf, Africa, Europe and the UK — so decisions don't wait overnight.

Markets served include Saudi ArabiaQatarUAEKenyaGhanaUgandaSouth AfricaMalaysiaSingaporeAustraliaUnited KingdomUnited States

FAQ

About Appsums.

Anything else? Ask us

Where is Appsums based?

Appsums is headquartered in Noida, India, with offices in Saudi Arabia, South Africa and Kenya. We work with clients across the GCC, Africa, Asia, Europe and Australia.

How long has Appsums been in business?

Our founders have more than 15 years in IT, and Appsums has been designing and building software for more than eight years, for over 100 clients in 25 countries.

Is Appsums certified?

Yes. Appsums is ISO 9001 certified for quality management.

What does Appsums do?

We build apps, platforms and AI solutions: custom product engineering, AI engineering, dedicated and augmented engineering teams, and ready-built platforms for delivery, mobility, healthcare, payments and more.

How do we start working together?

With a short discovery call. We then recommend a ready-built platform, a defined project or a dedicated team, with a clear proposal.

Tell us what you are building.

A short call is enough to work out whether you need a specialist, a dedicated team or a platform foundation — and what it would take.