AI Engineering

Generative AI features your users will actually rely on.

We add generative features — drafting, summarising, search, conversation and content creation — to web and mobile products and internal tools, with the controls that keep output useful and safe.

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ISO 9001 certified
NDA on request
You own the code

Example: generative AIRunning

RequestA user action in your app or tool Step 1
GroundRetrieve your content, catalogue or policies Step 2
GenerateThe model drafts output within a defined structure Step 3
ValidateFilters and checks before anything is shown Step 4
Review or publishPeople approve where it matters Step 5

Illustrative workflow — shows the shape of the work, not a client system.

Trusted by 100+ clients in 25 countries

What we offer

Our generative AI services.

Take the complete service, or just the parts you need. Every engagement is shaped around your goals, your users and your budget.

Feature discovery

Finding where generation saves real time for your users or staff.
Prompt and retrieval design

Grounding output in your own content so answers stay relevant.
Product integration

Generative features built into your existing web, mobile and admin interfaces.
Safety controls

Content filtering, output validation and clear fall-backs when the model is unsure.
Cost management

Caching, model routing and usage limits so features stay affordable at scale.

Why clients trust us

Real products, real businesses, since 2018.

From startups launching their first app to ministries and global brands, businesses in 25 countries rely on Appsums to build, run and grow their software.

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15+
years in IT: 8+
years as Appsums: 100+
clients: 25
countries

How we work

How we deliver generative AI.

Six clear stages from first call to a product that keeps improving. You always know what is happening, what comes next and what it costs.

Weekly demosSee real progress, not status reports
One accountable leadA single person who owns delivery
Written milestonesScope and budget agreed up front

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01
Stage 1 of 6
Discovery and AI mapping
- Find the tasks where AI saves the most time
- Agree goals and success measures
- Check risks and what AI must not do
02
Stage 2 of 6
Data and systems review
- Review data quality and access
- Map the systems AI must connect to
- Plan security and data residency
03
Stage 3 of 6
Design and planning
- Choose models and architecture
- Design guardrails and approvals
- Agree scope, timeline and budget
04
Stage 4 of 6
Build and integrate
- Build the AI feature or agent
- Connect it to your tools and data
- Weekly demos on real examples
05
Stage 5 of 6
Test and launch
- Score accuracy on real cases
- Safety and permission checks
- Phased roll-out to users
06
Stage 6 of 6
Monitor and improve
- Track accuracy, cost and usage
- Alerts for anything unusual
- Regular improvements each month

Client voice

What our clients say.

In their own words, from the founders and leaders we build for. All reviews

The developers at Appsums did 8 apps for our company so far all published by GooglePlay and the App Store. They are committed, diligent, cost-effective and deliver results quickly. They fix bugs with relentless efficiency and I would highly recommend them if you need an app or website to be custom built.

Dr Richard McMahonCEO / Founder, SwiftDoc Pty Ltd
Azad & his co-worker, I found them most technical and prompt in giving solutions to my requirements. They have all guts to go beyond what you think and bring to them. I would definitely recommend this team to go with it.

Ryan KuriakoseCEO / Founder, Orphidia
The team delivered beyond my expectation as in the early stages I was little hesitant in choosing this small team for Video Streaming project, but team at appsums proved me wrong by all means. I would simply recommend Appsums to any.

Zaid SameerCEO / Founder, Zee Media
We required a complex set of apps to be published in the App Store and Google PlayStore for clients to use worldwide. The apps must talk to a central database and rely on numerous APIs and custom coding which all works seamlessly. The team are very experienced with years of post Graduate experience in computer science and programming. The simple fact is that they deliver and we would not hesitate to use them again for any app coding, web design, SEO, API development, app publishing, debugging, website design and cloud computing, cloud servers, SSL functions, database management and on-going IT support. It is a rare thing indeed to find a company that is as dedicated to your success as the team at Appsums.

Hannah ElmanCFO, SwiftLaw Pty Ltd
My experience with AppSums has been from the beginning extremely trustful and transparent, which I think is the key factor when you are outsourcing the development of a product overseas.

Alberto MartinManaging Director, Quiero Inc
I contacted the Appsums team a couple of months ago through LinkedIn. I asked them to create and take care of my professional website in UAE. Mr. Azad immediately proved to be competent and available. I definitely recommend Appsums and Mr. Azad to my Colleagues and friends!

Dr Sergio VelantiMD | CEODubai, UAE
Working with Appsums technology has been a wonderful experience. They went above and beyond to transform a concept into a reality. We asked them for the world, and they gave us a whole universe.

Sophie SoliminiCEO / FounderToronto, Canada
Working with Appsums has been one great experience. They are great in understanding the requirements but what is more important team is very flexible in implementing feedback and doing iteration loops.!

Ivan AndabakCEO / Co-FounderZagreb, Croatia
We have provided Appsums a very tight timeline to build an App for our Company and their team exceeded our expectations. They completed my dream Project Couture Singapore in very less time.

Kia LimCEO / Founder, Couture Singapore
We’ve been working with them for over 2 years now and we couldn’t be happier with the extreme value they’ve brought to us. Azad and Hashim were by our side throughout all the steps of our Patients Education Mobile App development from beginning discovery phase to screens designs to implementing processes and features, making sure everything was how we intended it every step of the way. They are true Business PARTNERS.

Danish KhanZonal Account Manager, Novo Nordisk
I have been connected with the team for a few years and my experience has been really good. I have worked on several projects with the team and every time Azad and his team exceed my expectations. They work great because they share everything transparently and there are never any surprises for me. I continue to work with them on several other projects.

Ankur BhardwajCEO / Founder, Flexus Solutions, LLC
I had a product was developed in bad way and I almost lost it but then AppSums team took it over and fixed everything and we are almost finished, my product will see the lights soon inshallah because of them

Areej AlyousefBusiness Demand Manager, Mobily & stcPay